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Sales & Marketing |
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| Title |
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Publication Date |
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Price |
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Pharmaceutical Markets in Brazil, Russia, India and China (Bric Nations)
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July 2008 |
£1765 |
Ensuring Profitable Patient Adherence Programs
Using Analytics and Metrics to Improve the Bottom Line
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March 2008 |
£497 |
Pharmaceutical Distribution in Europe
The Emergence of Direct-to-Pharmacy Supply
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February 2008 |
£995 |
A Guidebook to Pharma Brand Optimization
Lifecycle Management Strategy
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January 2008 |
£3885 |
Pharmaceutical Product Approval Trends, 2007
Key Market Benchmarks And Strategic Insights
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December 2007 |
£1299 |
Pharmaceutical Sales Management
Establishing Fair-Market Value Procedures
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December 2007 |
£3530 |
Pharmaceutical Sales Force Effectiveness Metrics
Are You Measuring the Wrong Things?
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November 2007 |
£497 |
Canadian Pharmaceutical Sales Management
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November 2007 |
£3885 |
Analysis of the Pharmaceutical Market to 2012 - Segmented by Drug Target Family
Sales & Marketing
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October 2007 |
£3800 |
Pharmaceutical Medical Publications
Market Preparation & Strategic Support
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September 2007 |
£3885 |
Launch Strategies - Analyzing Market Trends and Regulatory Impacts
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August 2007 |
£8010 |
Bringing Drugs to Market The role of CRM in improving sales & marketing (Review Report)
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August 2007 |
£1000 |
Pharmaceutical Sales Management 2008
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August 2007 |
£3885 |
Maximizing Your Brand Value
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August 2007 |
£3475 |
Online Marketing and eDetailing Europe
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July 2007 |
£75 |
Developing Integrated Market Research Functions
Decision Support for 2008
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July 2007 |
£3885 |
Drug Repositioning Strategies
Innovative Strategies To Boost Pipeline Productivity
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June 2007 |
£1495 |
Stakeholder Opinions: Fibromyalgia - Potentially lucrative market soon to become reality
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May 2007 |
£2000 |
Pharmaceutical Product Relaunch
Preserving Market Share through Line Extension and New Market Entry Strategies
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April 2007 |
£3885 |
Pharmaceutical Customer Relationship Management
Developing and Improving CRM
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April 2007 |
£3885 |
Ensuring Profitable Return-on-Investment (ROI) in Pharmaceutical Marketing
Using Analytics and Metrics to Improve the Bottom Line
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March 2007 |
£997 |
China Medical Sales Channel Report, 2006-2007
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March 2007 |
£445 |
Early-Stage Pharmaceutical Marketing Budgets
Preparing for Product Launch
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March 2007 |
£3885 |
Pharma Marketing ROI
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January 2007 |
£75 |
Post-Launch Brand Marketing in Select Affiliate Markets
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January 2007 |
£1665 |
US Launch
Phase IIIA, Phase IIIB and Launch Year Brand Commercialization
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December 2006 |
£3885 |
Optimizing Sales Force Effectiveness - From quantity to quality
From quantity to quality
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November 2006 |
£4000 |
Pharmaceutical Sales Training Groups
Building Better Sales Forces
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October 2006 |
£1665 |
Healthcare Payer Vendor Consolidation
Larger Companies, Broader Industry Footprints
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September 2006 |
£220 |
Challenges of Repurposing Payer Data for Clinical Use, The
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September 2006 |
£280 |
A Product Director's Guide to Promotional Mix
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September 2006 |
£1665 |
Patient Compliance Europe
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August 2006 |
£75 |
Customer Loyalty and Satisfaction
Creating a Branded Customer Experience
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August 2006 |
£2980 |
Influencing Brand Preferences in the Flow Cytometry Market
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July 2006 |
£2680 |
Sales Force Effectiveness
Benchmarking the Resources and Structure Required to Service the U.S. Hospital Marketplace
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June 2006 |
£1715 |
Product Lifecycle Management, 2006
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May 2006 |
£1499 |
Blockbuster Pharmaceutical Launches
Establishing Market Leadership
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May 2006 |
£1665 |
Marketing Mid-Tier Pharmaceutical Brands
Winning Resources for near-Blockbusters
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May 2006 |
£1665 |
Maximizing Market Share Through Brand Differentiation
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May 2006 |
£2930 |
Small & Specialty Drug Branding
Tapping Niche Market Potential
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May 2006 |
£1665 |
Drug Safety for Marketed Drugs
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April 2006 |
£75 |
Preparing Health Technology Submissions for Pharmaceutical Products
Meeting Formulary Submission Requirements for New Product Assessments and Disease Area & Therapeutic Class Reviews
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April 2006 |
£1550 |
Winning Pharmaceutical Brand Management
Maximizing brand value through best practice in brand development and product marketing
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March 2006 |
£1495 |
Optimizing Sales Force Effectiveness
Using eHealth Applications to Improve the Quality of Physician Interactions
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January 2006 |
£3800 |
Marketing ROI for Pharma
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January 2006 |
£75 |
Pharmaceutical Branding Strategies
Thought leader perspectives on brand building, effective communication and future brand models
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January 2006 |
£1495 |
Marketing to Life Scientists: Navigating Channels Through Segmentation
Navigating Channels Through Segmentation
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December 2005 |
£2235 |
Pharmacogenomics: New Technologies
In the Development of Personalized Therapies
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August 2005 |
£2255 |
Defending Brand Revenue
Pharmaceutical Lifecycle Management Planning
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July 2005 |
£3885 |
Turning the Tables on the Front Desk Problem in Pharmaceutical Sales
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June 2005 |
£835 |
Life Science Product Catalogs
A Global Analysis
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May 2005 |
£1490 |
MSDR: Medical Sales Desk Reference
Increase Your Sales and Commissions then Fast Track your Career as a Modern Medical or Pharmaceutical Sales Executive
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April 2005 |
£28.49 |
Scientific and Medical Journals on the Web
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March 2005 |
£1090 |
Pharmaceutical Product Commercialization I
Pre-Clinical to Phase III Resource Allocation
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January 2005 |
£3885 |
Improving Sales Rep Performance
A Global Analysis
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January 2005 |
£1390 |
Pharmaceutical Product Commercialization II
Marketing Budgets and Staffing (Phase 3 to Post-Launch)
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January 2005 |
£1665 |
Insider's Guide to the World of Pharmaceutical Sales
7th Edition
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December 2004 |
£19.44 |
Brand Perceptions of Life Science Instrumentation Suppliers
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December 2004 |
£1540 |
Marketing to Life Scientists: A Psychographic Analysis
A Psychographic Analysis
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September 2004 |
£1390 |
Maximizing Product Returns Through Reformulation
Old Molecules, New Opportunities
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August 2004 |
£8000 |
Brand Planning for the Pharmaceutical Industry
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July 2004 |
£95 |
Medical Device Branding
Building Identity and Equity
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January 2004 |
£2335 |
Pharmacoeconomics
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December 2003 |
£33.99 |
Parallel Trade in Pharmaceuticals
Past and future scenarios
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October 2003 |
£595 |
Building Global Biobrands
Taking Biotechnology to Market
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September 2003 |
£25 |
Little Black Book of Pharma Marketing; The
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April 2002 |
£100 |
Pharmaceutical Marketing
A Practical Guide
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October 2001 |
£165 |
Brand Medicine
The Role of Branding in the Pharmaceutical Industry
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April 2001 |
£35 |
Customer Driven Pharmaceutical Marketing
Developing & exploiting profitable relationship
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April 2001 |
£125 |
Patient Groups and the Global Pharmaceutical Industry
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January 2000 |
£200 |
Advertising and Promotion of Medicines in the UK
Guidance Notes on the Medicines (Advertising) Regulations 1994( as amended)
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November 1999 |
£15 |
Marketing Planning for the Pharmaceutical Industry
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April 1999 |
£99 |
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